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Using Contextual Marketing To Increase Sales
by Tina Valiedi
http://www.mpstrategiesfirm.com
If you mention Search Engine Marketing (SEM) then you will
automatically think of two words - Volume and Exposure.
these are things that all businesses need to generate
steady income.
Search Engine Marketing allows your business to expose
itself to hundreds, even thousands of potential customers
for less than it would cost to do so via traditional print
media like newspapers or and direct mail letters. This is
great for smaller business owners who have much smaller
marketing budgets than the bigger companies.
The basics of SEM remain simple. Build a site. Optimize it
around the topic keywords and phrases people use to search
for your information. The better the optimization, the
higher your placement results. The internet works 24-7
advertising your products and services. You can wait weeks
even months for the search engine to index your site. Plus
there is no guarantee your site will show in a top 30 spot.
A position needed if you want ongoing sales from your site.
Pay-Per-Click (PPC) Search Engine Marketing eliminates this
waiting for search engine indexing and automatically
secures your placing in the top search results positions
when people do a search for your keywords. All you need to
do is bid on the keywords you want referenced. The higher
the amount that you bid, the higher your placing will be in
the results. With PPC you only pay for results when someone
clicks on your add in the placings.
PPC allows you to build an opt-in list fast, test ideas for
new products and experiment with marketing campaigns. But
despite the goodness you do have to pay to stay in the top
placings. To do this you can be paying up to $5 or more
per click.
Both SEM and PPC, share much in common. They effectively
drive targeted traffic to your site. There is a learning
curve for optimizing your site for higher places and how to
effectively use keywords in PPC campaign. Constant
monitoring and tweaking is necessary for ongoing successful
results. A time consuming task for the webmaster/business
owner.
Contextual marketing, is the latest method of marketing. It
has the same effect as SEM and PPC but is much simpler to
use, especially for business owners new to internet
marketing.
The potential that there is for the growth of contextual
marketing is big as it combines the best of both SEM and
PPC but makes it easier to utilize over a long period of
time.
People reading your advertisement in the search results
have already pre-qualified themselves because they are
searching for what you have to offer. This way you receive
a more targeted visitor who can translate into a sale.
If you need an effective way to find new customers then
contextual marketing is probably your best option. Try it
and compare the results - you might a bit surprised.
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